If you’re not an experienced content creator, it might be difficult to determine the best length for Instagram Reels to get the best results. And knowing the ideal number isn’t everything – your metrics might tell you something entirely different.
In this article, we explore everything you need to know about the ideal length of Instagram Reels and other Instagram content – according to the team themselves.
How long can Instagram Reels be?
Like TikTok, Instagram allows uploads of longer videos, as IG Reels can be anywhere from 15 seconds to 15 minutes in length. However, unlike TikTok, Instagram sets very clear boundaries for how long a reel should be to perform well (this is an important caveat).
When filming a video within the Instagram app, users can choose from various specific durations —15 seconds, 30 seconds, 60 seconds, and 90 seconds. Everything from the reel templates to the ideas you’re shown all cap at the 90-second mark, and you won’t be able to film additional clips.
But while you can’t make reels longer than 90 seconds within the app, you can upload longer videos than the available time limits in the content uploading section of your app. The video will just be cut off after the allowed time elapses.
Once you’re done editing your video, add eye-catching graphics, a call-to-action (CTA), and hashtags to increase your content’s discoverability in the Instagram feed.
Can you upload longer Instagram Reels?
Yes, you can upload any video up to 15 minutes, and it will automatically be turned into a reel.
When you upload a video filmed or edited outside the Instagram camera, there’s no need to choose a specific video length. You’ll have access to most of the same editing tools and functionality of the reels process (no music or extra clips, so make sure to add that before you upload).
Make sure your video fits the expected Instagram Reels dimensions of 1080 x 1920 pixels so it fits neatly into the feed and gives the full-screen experience.
If you want to upload a longer reel, simply go to your camera roll and select the video or videos you’d like to upload and they’ll pop up in the editing area.
How long should an Instagram Reel be?
Although you can create reels up to 15 minutes long, they shouldn’t be over 90 seconds, according to Adam Mosseri, CEO of Instagram, as they can hurt distribution, and the algorithm will not prioritize longer reels.
