Internet

Meta Business Suite: What It Is and How to Use It

In this article, we walk through what you need to know about how to use Meta Business Suite.(image)

Meta offers several tools to help implement marketing strategies and manage your online presence effectively. But if you’ve never interacted with them before, it can be an overwhelming experience. 

So whether you’re a beginner creator or small business owner, this guide will walk you through the key setup tasks and common activities for Meta Business Suite.

What is Meta Business Suite?

Meta Business Suite is a comprehensive social media management tool developed by Meta (of course), ideal for businesses of all sizes.

It consolidates various functionalities into a single platform, designed to help businesses efficiently manage their Facebook, Instagram, and WhatsApp for Business accounts.

Meta Business Suite simplifies the social media and ad management process for its main platforms by combining functionalities from the now-sunsetted Facebook Business Manager and Facebook Creator Studio.

This platform enables users to streamline their workflow, reducing the need to switch between different tools and dashboards.

💡
Dive deeper into marketing on Facebook.

Key features of Meta Business Suite

Meta Business Suite has several features designed to simplify and enhance your social media efforts.

  1. Unified inbox: You can set up automated responses for frequently asked questions, such as business hours, contact information, and order status inquiries. This feature saves time and ensures consistent communication with your audience.
  2. Content creation and management: Meta Business Suite provides a variety of templates for posts, stories, Reels, and ads. These templates help you quickly create professional-quality visuals, ensuring your content is engaging and visually appealing.
  3. Content scheduling: You can schedule posts in Meta Business Suite across Facebook and Instagram.
  4. Detailed insights and analytics: You can track metrics like reach, engagement, impressions, follower growth, and conversion rates, providing a comprehensive view of your social media performance.

Meta Business Suite also allows you to design ads, set objectives, and launch campaigns directly from the platform. You can optimize your ad spend with advanced budgeting and targeting options. You can also use the Facebook Pixel to track conversions, ensuring your ads reach the right people.

How to start using Meta Business Suite

Getting started with Meta Business Suite is fairly easy. First, you must set up your account, profile, and dashboard.

Create an account and set up your Business profile

Visit the Meta Business Suite website and log in with your Facebook credentials. If you don’t have a Facebook account, you’ll need to create one first.

(image)

Once logged in, you’ll be prompted to set up your business account. Enter your business name, and select the primary Facebook Page for your business. 

If you don’t have a Facebook Page yet, you can create one during this process.

💡
Download the mobile app for Meta Business Suite for management on the go.

Add in your information

Fill in the necessary business details, such as your business email, address, and phone number. Ensure all information is accurate and up-to-date, as this will be visible to your audience.

Once you’ve set up your account, upload a high-quality profile picture and cover photo that represents your brand.

Navigate to the About section and fill in your business description, hours of operation, and other relevant details. This information helps customers understand your business and how they can engage with you.

Set up two-factor authentication by navigating to the 'Security' section in your account settings for added security. This ensures that only authorized users can access your business account.

How to navigate the Meta Business Suite dashboard

The Meta Business Suite dashboard can be overwhelming at first look. Here’s what’s most important:

  • Home: This is your main hub, where you can see an overview of your content performance. It includes a to-do list, recent posts, and quick links to create posts or ads.
  • Notifications: This tab shows all your recent notifications, including comments, likes, and messages from your connected Facebook and Instagram accounts.
  • Inbox: Manage all your messages, comments, and reviews from Facebook, Instagram, and WhatsApp in one place. This unified inbox helps streamline communication with your audience.
  • Content: This section allows you to create, schedule, and manage your posts and stories for both Facebook and Instagram.
  • Planner: The Planner tab displays a calendar view of your scheduled posts, stories, and ads. It helps you plan and organize your content in advance.
  • Ads: Under the Ads tab, you can manage your ad campaigns, create new ads, set your budget, and target your audience. This is where you handle all aspects of your advertising strategy.
  • Insights: The Insights tab provides detailed analytics on your posts, stories, and ads. You can track metrics like reach, engagement, and follower growth to understand your social media performance.
  • Settings: Adjust your settings to customize your Meta Business Suite experience. Here, you can manage user roles, permissions, and integrations with third-party apps.
(image)
(image)

You can also visit the All tools section to access additional tools and features, such as A/B testing, audience management, and lead generation options.

How to schedule content in Meta Business Suite

To create and schedule a post in Meta Business Suite:

  1. You can create and schedule posts in different areas of your dashboard – Home, Content, or Planner. 
(image)
(image)
(image)
  1. In any of these areas, tap Create post 
(image)
  1. Select where you want to share the post: Facebook, Instagram, or both.
  2. Enter your post details, including the caption, media for the post, and tags and location.
  3. You have several options for editing your posts as well, provided in the Edit button you can find by hovering over your uploaded media.
(image)
(image)
  1. Preview your post on the right. You can also see how it will look on Facebook compared to Instagram or on desktop compared to mobile.
  2. Select whether you want to Boost the post, which will create an ad out of the post.
  3. Once you’re satisfied, click Schedule, Publish, or Finish Later to save a draft of your post.

Create and schedule a Reel

To create and schedule an Instagram or Facebook Reel:

  1. Tap the Create Reel, usually beside the Create post button.
  2. Choose where you want to share the Reel: Facebook, Instagram, or both. You can do this by selecting the appropriate accounts in the "Share to" field.
  3. Click on Add video or Add photos to upload the media you want to include in your Reel. Note that you can’t currently add Photo Reels to Instagram.
  4. In the Reel details section, enter a captivating caption that grabs your audience’s attention and clearly describes your Reel. Use relevant hashtags to increase visibility and engagement.
  5. Select a thumbnail by either picking one of the suggested options or uploading your own cover image.
(image)
  1. If you’re collaborating with someone on the Reel, you can add their name or URL in the "Collaborator" section. They will be automatically invited, and you can send an invitation directly.
  2. Tap the Next button
  3. Here, you can add trending audio to your Reels, as well as make other edits to your video.
(image)
  1. If you need to make any changes to your uploaded media, use the Edit button.
  2. If you want to turn your Reel into an ad, select the Boost option. 
  3. Once you are satisfied with your Reel, you have several options, Share Now, Schedule or Finish Later (however, note that you can’t save Instagram Reels as drafts – only Facebook Reels.)
  4. At this stage, you can allow “Remixing” or gifts from your audience. You can also choose to share your Reel publicly or to a Restricted group.
(image)

Create and schedule a Story

To create and schedule an Instagram or Facebook Story:

  1. From the drop-down menu beside the Create post button, Create Story.
(image)
  1. Add media (such as pictures and videos). You can also select multiple images at once. 
  2. To edit your Story, tap the Edit button to crop or add text and stickers. You can reposition and resize them on your screen.
(image)
  1. Select where you want your post published: Facebook Stories, Instagram Stories, or both.
  2. Once you’re satisfied, you can tap Share to publish immediately or tap Schedule to publish later.
(image)

How to add a Facebook Business page to Meta Business Suite

Follow these steps to add a Facebook Page:

  1. Log in to your Meta Business Suite account.
  2. Navigate to the Settings tab in the left-hand menu.
  3. Under Accounts, select Pages.
  4. Click on the Add button, which will present you with three options to Add a Page, Request Access to an Existing Page, or Create a New Page. Since you likely already had Facebook Page to get to t
June 10, 2024 by Internet

How to Add Captions on TikTok Videos

In this article, we will guide you through the step-by-step process of adding captions to your next TikTok post.(image)

Adding captions to your TikTok videos is essential for boosting engagement, accessibility, and viewer comprehension.

Whether you're new to content creation or a seasoned TikTok creator, video captions can enhance your video content and improve your reach on the platform. It’s okay if you haven’t been adding them – there’s no better time to learn than right now.

So, in this article, we will guide you through the step-by-step process of adding captions to your next TikTok post.

What are TikTok captions?

TikTok captions refer to the text overlay or subtitles that appear on videos. These captions transcribe audio content, providing a written representation of your voice, music, or other sounds.

@rorybradshaw_

I’ve left the Onyibo diet at home 😋 #fulldayofeating #whatieatinaday #healthylifestyle #nigeria #lagos #nigerianfood #fitness #wellbeing

♬ original sound – Rory Bradshaw

Why are captions important on TikTok?

Captions are crucial for several reasons:

  • Enhancing accessibility: Captions make your TikTok videos accessible to a wider audience, including individuals who are deaf or hard of hearing. By adding captions, you increase the pool of people that can enjoy and engage with your content.
  • Increasing engagement: Did you that 75 percent of Internet users watch videos with the sound off for varying reasons? Captions are a necessity for capturing the attention of these viewers. Viewers who can follow along without needing the sound are likelier to stay and interact with your video. Engaging captions can also entice viewers to turn the sound on, further increasing their interaction with your content.
  • Improving comprehension: Captions help clarify the audio content of your videos, which is particularly beneficial for several reasons.
    • One, non-native speakers who are better with written over spoken English will find it helpful.
    • Two, you can take those clips with poor audio and give them new life with captions.
    • Third, viewers in noisy environments or who can’t turn their volume up will be grateful for the captions.
    • Last but not least, captions help ensure that your message is understood clearly. This is especially important for educational or informative videos where precise comprehension is key.
  • Boosting SEO and discoverability: The TikTok algorithm favors content that keeps viewers engaged longer, and captions can contribute to this by making your videos more accessible and understandable. Moreover, captions can include keywords and phrases relevant to your content, which can help your videos appear in search results and on the For You Page (FYP), boosting your TikTok SEO.
  • Enhancing viewer experience: Captions can also improve the overall viewer experience by providing context and emphasizing key points. This can be particularly useful in storytelling or complex narratives where viewers might miss important details. Well-placed captions can highlight crucial moments, punchlines, or instructions, making your video more enjoyable and effective.

How to edit TikTok captions onto videos in-app

TikTok's editing features make it possible to add captions directly within the app, with varying degrees of easiness.

How to add captions manually on TikTok

Here’s a quick tutorial for adding captions manually:

Step 1: Launch the TikTok app and select the video you want to add captions to. This could be a new video you're about to create or an existing one you want to edit.

Step 2: Once you’re satisfied with your video, tap the checkmark to edit your post.

💡
On the right side of the editing screen, tap the down arrow and then the Save button to archive a version of your video without captions (or the TikTok watermark) to post on other platforms.

Step 3: Tap the Edit button in the panel on the right of the screen, then the Text button, to add text overlays to your video.

Step 4: Enter the text you want to appear as captions. You can customize the text by changing its style, color, and position to fit your video's aesthetic. 

(image)
(image)

Step 5: Drag the text to your desired position on the screen. You can also set the duration for how long each caption appears by tapping the text and adjusting the timeline.

Step 6: Once you're satisfied with the captions, watch the video to double-check for typos, then tap Next to proceed.

Step 7: Fill in the details with relevant TikTok hashtags along with the other settings, then tap Post to share your video.

Although manual captions can be quite labor-intensive, there are ways to use them creatively that don’t require captioning every single word you say.

@haikettua_atl

We all need to socialize sometimes and I prefer at my own place. #House #cleaningtiktok #cleanwithme #dreamhome #bedroom #homesweethome #renovation #luxurycandles #furniture #newhouse #housetour #contentcreator #apartmenttour #houseoftiktok #stanley #organize #interiordecor #lamp #vintage #smarthome #livingroom #realtor #homestyle #apartmenttherapy #realestate #wellness #nesting #homefind #cleaning #midcenturymodern

♬ Trendsetter – Connor Price & Haviah Mighty

💡
Pro-tip: If you think captions would overshadow your video but still want to offer accessibility and SEO benefits, consider adding them in smaller font in the bottom right or left of your video.

How to add captions automatically

Here’s a quick tutorial for the auto-caption feature:

Step 1: Open the TikTok app and either create a new video or select an existing one from your drafts. 

Step 2: Once you’re done editing your video, just before you post, look for the signs that you have access to the auto-captions feature (you should). You’ll be able to tell if, in the More options section, you can see the options for Select video language – that means TikTok will automatically transcribe the audio in your video and generate captions in the language you choose.

(image)

Unfortunately, you can’t review the auto-generated captions for accuracy or change them visually to match your video. However, this option is still better than no captions at all.

Once you've posted your video, double-check that the auto-captions showed up. If possible, pop a note in your comments that viewers should “make sure their captions are on.”

Adding captions to TikTok videos with third-party apps

Captioning TikTok videos on the official app is quite time-consuming, especially if you want everything to look perfect and well-adjusted. 

For that reason, there are plenty of third-party editing apps for mobile and desktop that make the process more straightforward.

Here are some things to consider when choosing a third-party app:

  • TikTok’s algorithm isn’t a big fan of videos with pre-existing captions, which rules out several video editing tools. This might not hurt creators with large followings, but if you’re just starting out, you need as much leverage as possible.
  • With third-party apps, you might be unable to keep your video's quality.
  • Editing apps can be expensive, depending on which you choose, so if you want to keep adding captions, it’s best to go with the option that hits the middle ground of pricing and functionality.

3 apps you can use to add captions to TikTok videos

Here are some third-party apps to consider for editing captions into your TikTok videos, available on both iOS and Android.

CapCut

The best free app for addin

June 10, 2024 by Internet

My New Business Hit $1 Million in Sales in One Year: Here’s My Playbook

Learn this serial entrepreneur’s playbook for rapid growth on a budget.(image)

If you were to ask me about my superpower, I’d say I’m really good at making money fast. 

I’m a serial entrepreneur who started my first company when I was 17. I’ve had five ventures and two exits. Until this point, my life strategy has been to build a business, make the money I need, take a sabbatical, and believe that when I run out of money, I’ll be able to spin up another company to make some more.

I know it’s not the most financially responsible way of life, but it’s taught me a lot about how to bootstrap a revenue-driving venture quickly. 

Ten months ago, I launched my sixth company, Robin House, which fractionalizes property investments into thousands of shares, empowering everyday individuals to invest in real estate with as little as $100. 


We currently have three properties that will be renovated into short-term rentals to quickly start earning returns for our investors (“investors” in this article means customers who are buying shares of our properties). We’re on track to hit $1 million in sales in our first year, all completely bootstrapped. 

This didn’t happen by accident, but thanks to some tactics that I’ve learned along the way, including growing a previous company to $1 million in a year. Read on to learn my playbook for rapid growth and how you can apply it to your own business. 

1. Make it critical

Early on in growing Robin House, my team was stuck on the idea that the only way we could possibly grow was by investing in paid marketing. So, I brought them together and asked them to brainstorm ways they could get 100 leads in a week for $0. After about 15 minutes, I noticed nobody was coming up with anything.

I then remembered a brainstorming exercise I learned on a podcast: What if getting 100 leads by the end of the week was truly a matter of life or death for the business? 

Suddenly, everyone had ideas. With that change in perspective, they were willing to do whatever it took to achieve the goal: walk around and knock on doors, print flyers to hand out everywhere you go, ask anyone and everyone you know for referrals.     

Thanks to this exercise, we identified some simple, obvious strategies we hadn't thought about yet. We created a business on Google Maps at the address of the house we were purchasing with a title that made it clear this was an investing opportunity and got a sign printed in front of the house that explained how to get involved. This simple move led to at least 20 new inquiries and about $7,000 in new investments. 

We also agreed that we’d never leave a conversation without asking for a referral because you never know who might be interested. This also led us to some of the strategic partnerships I’ll talk more about in a minute. 

Yes, sometimes you have to spend money to make money. (For example, I wish I had made sales and marketing hires for this company sooner — I think we’d be even further along in our growth.) But there are also plenty of ways to grow for free that you can unlock if you push yourself to think creatively. 

Trending Reels on Instagram: How to Find Them + 9 of the Best From 2024

How to find Instagram reel trends while they’re still hot enough to make an impact, along with some of the best we’ve seen on the platform this year. (image)

It’s no secret that Instagram Reels might be your golden ticket to building a following on the platform. 

“The most effective way to grow on Instagram is to consistently create engaging reels, as reels are the best way to reach new audiences,” Instagram Creator Partnerships at Meta Carly Lynn said in a video shared by the social platform’s Creator account.

It doesn’t get much clearer than that — and Buffer data supports this. 

After analyzing more than 5 million Instagram posts sent through Buffer, our data scientists pinpointed reels as the best type of content to post on Instagram for engagement (one of the strongest signals in the Instagram algorithm). 

Great! But it's easier said than done. Regularly creating engaging reels to grow your Instagram account is no mean feat — which is why tapping into Instagram Reel trends should be an essential part of your marketing strategy as a brand or creator.   

Trending reels on Instagram offer a low-lift way to create content you know Instagram users are already enjoying (and put your own special spin on things, of course.)

In this guide, we’ll unpack exactly how to discover those reels trends while they’re still hot enough to make an impact, along with some of the best Instagram reels trends we’ve seen on the platform this year. 

We’ll go beyond simple trending reels songs here and examine the full video package — the formats, the edits, the memes, and more. While the trending audio is important and can help expand brand visibility, it’s only one piece of the reels content puzzle. 

Hear that? The Explore page is calling.

⚡
Just looking for trending audio? We have a guide to help you there, too. Here’s how to find trending sounds on Instagram →

If you’re based in the U.S., there’s a really quick and easy way to find all the new trends currently making waves on the platform. (If you’re not, no sweat — plenty of other routes exist. Scroll on.)

Here’s how to do it. 

  • Head over to your Instagram profile on the app by tapping your profile picture on the bottom right of your screen. 
  • Tap the three horizontal lines on the top right to open the Settings and activity menu.
  • Tap Reels Trends. Here, you can see what sounds and hashtags are trending on Instagram Reels right now. 

Do some digging when you find one that feels like it might be a good fit for your target audience or content pillars. How are other creators tapping into the trend? Is there a specific format that matches the audio? Is there a reels template from another creator you can use to create your own reel faster? (You’ll see a little button that says “Template by…” on the bottom left of the reel if that’s the case.)

If you’re not based in the U.S. and don’t have access to this nifty guide, there are other routes to finding trending reels you can use (and ones that might work a little better for your niche, too).

2. Create a reel 

Did you know Instagram recommends trending reels for your region right in the reel creation screen? Even if you’re not based in the U.S., this method should be available for you. Here’s how: 

  • Tap on the + create button on the bottom middle of the app, then choose Reel.
  • At the top of the screen, tap Templates.
(image)

Here, you’ll find two categories of templates you can tap into — Recommended for you and Trending. Both will have a host of great options you can choose from. 

The best part? The templates are premade, so you’ll be able to add your own clips and recreate the effect within a few minutes. No muss, no fuss. 

3. The Instagram Creators account

Instagram’s @Creators account is a must-follow for handy tips and tricks from influencers, creators, and other platform experts. 

They regularly share Instagram tips and tricks, current reel trends, filming, editing, and transition tutorials, along with new Instagram features to try out. 

For extra content creation help, you can join the Creators broadcast channel to have news of Instagram’s latest features and trends sent straight to your Instagram inbox. Sign up here. 

The 12+ Best Instagram Editing Apps for Creators in 2024

Here are the top 15 best Instagram editing apps for making your content look the best it ever has.(image)

Have you ever been scrolling on Instagram and seen a post that looked so good it could be displayed in a gallery? That’s a slight exaggeration, but a specific genre of post probably came to mind with that statement.

There are many elements to creating great Instagram posts, and editing is at the top of the list. With the development of visual social media has come an equal development in the apps that support visual content creation. You can now find an app for every stage of the editing process, but that can be as overwhelming as it is helpful.

So, in this list, we’ve identified the top 12 best Instagram editing apps for making your content look the best it ever has.

What are Instagram editing apps?

Instagram editing apps are specialized mobile and desktop applications designed to enhance and edit photos and videos specifically for Instagram.

These apps offer a variety of tools to improve the visual appeal of content, including filters, effects, cropping, resizing, and advanced editing capabilities like color correction and retouching.

Instagram editing apps are used by creators, influencers, and businesses to produce high-quality content that stands out on the platform. They’ll usually help you achieve one or more of the following:

  1. Photo enhancements: Adjust brightness, contrast, saturation, and apply filters to make images more appealing.
  2. Video editing: Trim, splice, add music, and apply effects to create engaging video content.
  3. Graphic design: Create eye-catching graphics and text overlays for posts and stories.
  4. Special effects: Add animations, transitions, and other effects to make content more dynamic.
  5. Presets and templates: Use predefined settings to achieve a consistent look and feel across multiple posts.

These apps make it easier to produce polished and professional-looking content that can attract and engage followers on Instagram.

Without further ado, here are some of the best apps for editing content on Instagram. 

At a glance: The best editing apps for Instagram

CapCut

Best simple video editor

CapCut is a versatile video editing app that offers a comprehensive suite of tools for both beginners and advanced users.

(image)
(image)
(image)

Known for its ease of use and powerful features, it allows you to create high-quality videos without watermarks, even in the free version. 

It’s an excellent choice for social media content creators looking for a robust and user-friendly video editing app that supports high-quality output and publishing to multiple social platforms (including Instagram)​.

CapCut pricing: Free version with paid plans starting at $13.49/month or $145.99/year.

Available on: iOS, Android, desktop

💡
Need ideas for your Instagram content? Check out the trending Reels of 2024.

Canva

Best all-in-one tool for graphics, images and videos

Canva is an intuitive tool for creating and editing visual content. It offers a wide variety of templates and design elements.

(image)
(image)
(image)

It is user-friendly and ideal for beginners, providing essential tools for graphic design and photo and video editing.

Note: Some advanced features and premium templates are only available on paid plans.

Canva pricing: The free version gives access to basic features and templates; paid plans start at $12.99/month

Available on: iOS, Android, web

Adobe

Adobe offers a range of powerful mobile editing tools that cater to various creative needs, from photo editing to video production. Here are the top Adobe mobile apps that are popular among creators.

Adobe Photoshop Express (formerly Adobe Spark)

Best for creating graphics

Adobe Spark, recently rebranded as Adobe Express, is an intuitive tool for creating graphics, web pages, and short videos.

(image)
(image)

Its easy-to-use templates, AI capabilities, and design elements make it ideal for social media posts, videos, and promotional content.

Available on: iOS, Android, desktop

Adobe Lightroom

Best for professional-looking images

Adobe Lightroom is a robust photo editing app with powerful tools for adjusting exposure, color, and more, and it syncs easily across devices.

(image)
(image)

One significant advantage of Lightroom is the ability to create and monetize presets. These presets can be shared or sold to other users, allowing creators to generate additional income from their editing skills. 

In this video, creators @meshna and @daveherring partnered on a video and offer access to a free preset in exchange for engagement.

FTC Disclaimer

Please Note that material connections may not be made known at every single advertisement or affiliate link. You should assume that there is a material connection and that we may receive compensation in money or otherwise for anything you purchase as a result of visiting this website, and also that we may be paid merely by you clicking any link.
Skip to content